ABSTRACT
Research into the topic of destination image has been popular in the tourism literature since the 1970s. However, only a minority of destination image studies have focused on the context of short break drive holidays. Domestic holidays have taken on increased importance for the tourism industry in many parts of the world during travel restrictions caused by COVID-19. Building on theorizing from evolutionary psychology, this paper reports a study with the data collected from two samples in New Zealand and Australia during the COVID-19 pandemic. Conjoint analysis revealed the two most important destination attributes in terms of crowdedness and accommodation type, and latent class analysis revealed four segments. These insights have practical implications for marketers of smaller, less crowded destinations interested in the short break drive market, particularly given uncertainties about international leisure travel during the ongoing COVID-19 pandemic and the possibility of future coronavirus outbreaks. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
Farmers? markets can enhance local food tourism experiences, as well as benefit regions and businesses that operate within these markets. With the impact of COVID-19 reducing international travel, domestic and local tourism is predicted to increase due to a desire to support local economies. While it has been established that visitors who shop at farmers? markets do so for pro-social reasons, the current study examines the unintended consequences of these pro-social behaviors. We apply ?moral licensing? and regulatory focus theory to explain how a person?s pro-social behavior gives a temporary boost to their positive self-image which subsequently gives them a ?licence? to act in a deviant manner. We examine the effect of licensing and consider individual differences in promotion focus to test whether some visitors are more prone to deviant behavior than others. This research assists in identifying the unintended outcomes for the local food tourism sector through licensing and provides suggestions on how to diminish this behavior.
ABSTRACT
Research into the topic of destination image has been popular in the tourism literature since the 1970s. However, only a minority of destination image studies have focused on the context of short break drive holidays. Domestic holidays have taken on increased importance for the tourism industry in many parts of the world during travel restrictions caused by COVID-19. Building on theorizing from evolutionary psychology, this paper reports a study with the data collected from two samples in New Zealand and Australia during the COVID-19 pandemic. Conjoint analysis revealed the two most important destination attributes in terms of crowdedness and accommodation type, and latent class analysis revealed four segments. These insights have practical implications for marketers of smaller, less crowded destinations interested in the short break drive market, particularly given uncertainties about international leisure travel during the ongoing COVID-19 pandemic and the possibility of future coronavirus outbreaks.
ABSTRACT
Service firms invest much to ensure authentic and positive emotion displays from frontline employees. And yet, inauthentic positive displays (fake smiles) remain common, and at times, employees even show authentic negative displays (e.g., anger), thereby compromising service performance. Customer reactions to such unwanted emotion displays are heterogeneous, so managers need to know when possible negative effects on service performance are more or less strong. The literature on customer reactions to inauthentic displays is inconclusive and focuses on the moment of service delivery. We shine light on how predelivery choice confidence shapes customer reactions to inauthentic positive displays and demonstrate that customers? high confidence in their service provider choice mitigates the negative effects of display inauthenticity. We present evidence in terms of tipping in a field study and replicate this interaction effect in three experiments. A serial mediation by cognitive dissonance and decision regret explains the conditional effect of inauthenticity. We also contrast inauthentic positive displays with authentic negative displays. The latter yield the worst service performance, unmitigated by choice confidence. We provide recommendations on how to ensure authentic positive displays (e.g., recruitment, resources, and rewards), taking into account circumstances that affect choice confidence and market shocks (e.g., the COVID-19 pandemic).